CLEVERLY TARGETED
BANNER ADVERTISING

There was a time quite recently when the best strategy for banner advertising was “Spray and Pray.” In other words the more individuals you could reach out to, the greater the chance your banner would be clicked on.
Today with the advent of cookie technology, it is far more effective if you are clever with your banner targeting. And that’s where Clever Digital is here to help.

RUN OF NETWORK

We can help you reach millions of potential customers, with the bonus of a possible 98% discount. Run of network advertising utilizes top late rate options available in a banner inventory on premium websites that are high quality and high traffic. We offer a standard package that can potentially generate 3000 visitors or more.

PREMIUM SITES

We have a wide network of sites available for you to choose from. You can select a site promoting services and products just like yours, products with comparable branding, or sites targeting the same demographic.  We have more than 60 respected sites for you to choose from with a high volume of traffic focusing on demographics key to you and your business.

RETARGETING

We can fabricate banners that will attract users who have already been to an advertiser’s website, to help drive more traffic to your product. This type of targeting is perfect for an audience that has already shown some interest in what you can do for them. This technique works by increasing exposure to your ads, reminding the audience of your offer and increasing your conversion rate.

PROGRAMMATIC ADVERTISING

Programmatic advertising refers to automated banner ads that can increase the value of each ad that you purchase. Without using the aid of additional personal information, we can figure out the demographic profile that determines what website people have visited in the past. We then process that data, which allows us to target by purchasing interest, lifestyle and any other pertinent criteria.

CONTEXTUAL TARGETING

Contextually targeted banner ads, feature pertinent editorial materials to the content on the page. This method of targeting makes each ad highly relevant to the audience. Consequently, there is a higher number of click-throughs and a high conversion rate for each ad. This type of targeting is a proven method of generating around three times the revenue you would get from ads that are not targeted.

GEO TARGETING

With GEO Targeting, we can send your ad to a specific geographical location to make sure that each ad is of maximum effectiveness. Geography is an essential element in the posting and placing ads. GEO targeting can help direct your audience to brick and mortar establishment, placing you right in arm’s length of potential customers. As a bonus this method of targeting increase click-through rates by 30% and reduces competition.

robot

How robot auctions are
shaking up digital advertising

Do you know what happens behind the scenes when you load a webpage? Literally, in less than a blink of an eye something quite remarkable happens. A hyper-fast auction takes place involving tens of thousands of media buyers bidding to display a banner ad on that particular page – advertising that is targeted at you.

Thanks to very clever technology, this happens automatically in just a few milliseconds. The process is called Programmatic advertising – a catch-all phrase used to describe various targeting techniques now available to advertisers. Most importantly it’s making advertisers think again about how to spend their budgets.

CLIENT RETENTION IS OUR NUMBER ONE AIM.

AFTER YOUR CAMPAIGN HAS STARTED, YOU WILL RECEIVE A CALL FROM YOUR APPOINTED RESULTS MANAGER WHOSE RESPONSIBILITY IT IS TO ENSURE MAXIMUM RESPONSE.

  • Impressions
  • Campaign Period
  • Banner Size
  • US Sites only
  • Weekly Reporting
  • Results Manager
  • Contextual
    $1050
    • From 125,000
    • Approx 28 days
    • Leaderboard + MPU
  • Premium
    $925
    • From 28,000
    • Approx 28 days
    • Leaderboard
  • Programmatic
    $1150
    • From 40,000
    • Approx 28 days
    • Leaderboard + MPU
  • Retargeting
    $799
    • Based on site traffic
    • Approx 28 days
    • Leaderboard + MPU
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