Do you know what happens behind the scenes when you load a webpage? Literally, in less than a blink of an eye something quite remarkable happens. A hyper-fast auction takes place involving tens of thousands of media buyers bidding to display a banner ad on that particular page – advertising that is targeted at you.

Thanks to very clever technology, this happens automatically in just a few milliseconds. The process is called programatic advertising – a catch-all phrase used to describe various targeting techniques now available to advertisers. Most importantly it’s making advertisers think again about how to spend their budgets.